The Day The Music (Almost) Died

Guest Blog by  Les Stouder Co-Founder/CIO Ideashares.com.  No matter where you live in the U.S. you may be able to hear the collective, thunderous applause emanating from Nashville. Of course, if you are a songwriter or composer, the same applies wherever you may roam: New York, Los Angeles, Chicago, Atlanta, and every other square inch across the fruited plain. I am referring to the August 16th ruling by BMI rate court judge Louis Stanton, striking down the Department of Justice recent mandate, ordering Performance Rights Organizations (BMI, ASCAP) to adopt a 100% licensing model within 12 months. 100% license is, […]

The Communication Resolution

The Communication Resolution

What Experience are you committed to causing for others? You cannot not communicate. Everything you do tells THOSE IN YOUR LIFE how much you do or don’t care about them. -Bruce Loeffler As I pontificate on the items that I want to improve for my family, my business and for me personally in 2016, I cannot help but to return to the one ingredient that I have worked hard to build a career and my life around. While I often fall short of the exceptional and even my own standards, it is this one precept that sustains me and yet […]

The Innovation Quandary

The Innovation Quandary

“When to press on and when to give up”   One thing is for certain. Everyone has an opinion. Some opinions are based on fact and truth and others are what they are…mere opinion that is based on a blink, emotion or an impulse. Some opinions are based on jealousy, obstruction and bad intentions. The key is being able to take the opinions and the data that can be contrived from them and using the information appropriately. Whenever you try to innovate, achieve greatness or disrupt the status quo, you will experience resistance., warranted or not. I’ll give you a […]

The I. C.A.R.E Principles of the Customer Experience

The I. C.A.R.E Principles of the Customer Experience

  The Experience that you are committed to causing and then the Experience that you are actually causing is of incredible importance. With regards to the overall Experience created by your organization, it is incumbent upon every employee, manager and executive to 1. Know where they stand, 2. Know where they want to be and 3. Have a plan and a process to help them improve.  Ask yourself this question, “How much do you Care?” The beginning of the Experience is the commitment to the Experience. This is precisely why we have created a road map for you and your […]

The Art of Relational Urgency

The Art of Relational Urgency

903 The Art of Relational Urgency I love building relationships and I believe strongly in the importance of building emotional, tactical and economic relationships to further my ideas and business dealings. A mentor of mine and a legend in the financial industry, Don Connelly, used to say, “Brian, people don’t fire their friends.” I agree that it is the emotional nature of the relationship that will provide the substance that will allow the bond to transcend time. This concept has become a foundational precept for me as a student of the art and science of business relationships. At the same […]

-The 5 Levels of the Experience- What level are you?

-The 5 Levels of the Experience- What level are you?

The Problem Statement -The 5 Levels of the Experience- What level are you? “The purpose of life is to experience the utmost, to reach out eagerly and without fear for a richer and newer experience.”                                                                                     -Eleanor Roosevelt   Customer service is worse today than it has ever been.  Our internal research tells us that customers are increasingly frustrated because “no one seems to care.” What is truly sad is that it takes no more effort to be warm, friendly and personable than it does to go-through-the-motions.  Where has the genuine care gone? Where is the relentless resolve to causing […]

5 Ways to use Social Media to create Osmosis Growth

We are all susceptible to the pull of viral ideas. No matter how smart we get, there is always this deep irrational part that makes us potential hosts for replicating information. — Neal Stephenson Even though Google is one of the largest companies in the world, they have been known for small public-awareness budgets and a penchant for guerrilla marketing campaigns. Google’s Gmail was first launched in 2004. Despite the size of its market today, the beginnings of the enormous email service were quite humble. They were, in fact, crudely inconspicuous. Admission to use the new Gmail service was only […]

Leading in Inclement Weather (The Clock in the Storm)

Leading in Inclement Weather (The Clock in the Storm)

  During World War II England experienced a traumatic yet triumphant era that will never be forgotten by the world or its people. The season of trials could have been tragedy without the triumph if not for a man who had the courage to lead by example with his passion and his resolve. Winston Churchill defied the tyranny of Nazi Germany by leading his country to believe that they, and not the fascists, were the hunters and that the United Kingdom would claim victory. Churchill was able to do this through a deep belief that destiny was on their side […]

Relational Value

Relational Value

Using Trust and Credibility to build Value Equity The Webster’s Dictionary for the word Value is: a fair return or equivalent in goods, services, or money for something exchanged; relative worth, utility, or importance. Without Value, your product, project, or purpose will live a very short life. Value is the proverbial glue for the ideas, people and potential profits that you seek to create. Changing of the Guard I was recently told a story of an officer in the US Department of Commerce who worked with the Chinese. The officer was unique in that he took the time to not […]

Networking or an Embassy of Commerce

Networking or an Embassy of Commerce

The Secret to Creating Relational Movement for You and Others   The United States Foreign Commercial Service (USCS) is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. The stated purpose of these centers is to support American commercial trade through trade counseling, market intelligence, business matchmaking, advocacy, commercial diplomacy, and trade promotion programs. The USCS helped 18,500 companies facilitate 14,600 export successes worth more than $54 billion in fiscal year 2012 alone.  This is the same idea behind the local Chambers of Commerce, and, to some extent, they do the same thing. However, the existence […]