bchurch

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The 4 Attributes of Leadership

The 4 Attributes of Leadership

Leadership is an art form. Over the years I have been blessed to spend time in the trenches of Coaching, Corporate America and as an Entrepreneur. I have had the distinct privilege of watching a plethora of great leaders sculpt their followers, businesses and churches into beautiful people capable of anything. It is truly a blessing to observe a skilled leader in their natural habitat. Just as a skilled leader works and kneads the talents of his or her followers, a leader is formed over time like a sculpture in the hands of a gifted artist. A Consultants View When […]

The Truth about Branding

The Truth about Branding

LOGOISM AND PAVLOV’S DOGS The first belief about Branding that needs to be pulled down is what I call “logoism.” True and false propositions: Your Brand equals your logo. — FALSE Your logo is a statement of who you are. — FALSE Your Brand Ethos is who you truly are. — TRUE As I have already said, your Brand is your Ethos, the fullest statement of who you are. People don’t fall in love with logos, but they do create committed relationships with Brands and are fiercely, defiantly, and sometimes irrationally loyal. The signature look and color of a logo […]

Why Many Success Formulas are Nothing But Hot Air!

Why Many Success Formulas are Nothing But Hot Air!

Faulty Formulae for Success Henry Ford once said, “No man built a reputation on what he said he was going to do.” A great many success books and seminars promote a secret to success based on big dreams, expensive clothes, and aggressive promotion. In short, if you want to be a success, just act like you already are. If you do this consistently, that is what you will become. There are a lot of variations of this supposed formula for success, but it boils down to: “Think as if you are successful. Make others think you are successful. Then you […]

The Four Stages of an Idea Launch

The Four Stages of an Idea Launch

THE FOUR STAGES OF THE MISSION The four stages of launching a vessel into space correspond to the stages in launching a product, company, or a vision in such a way that it will attain Escape Velocity. Stage One: The Launch How you launch your initiative is the most important stage. Every mission has to allow for some mid-course corrections. But you have to generally be on the right trajectory. There can be no radical turns. Some will tell you that having all the answers doesn’t matter — just do something and figure out the details later. That might work […]

Eyewitness to Greatness: My Friendship with George Shinn

Eyewitness to Greatness: My Friendship with George Shinn

I wanted to share a recent guest blog I was honored to publish for George Shinn. (Entrepreneur, Horatio Alger Award Winner and Founder of the Charlotte Hornets) One moves through life with only a few opportunities to rub elbows with great people. I have been blessed to have a firsthand encounter with a man who understands the meaning of legacy, benevolence and excellence.   Click here to read the rest of my guest post on George Shinn’s blog!