We are all susceptible to the pull of viral ideas. No matter how smart we get, there is always this deep irrational part that makes us potential hosts for replicating information. — Neal Stephenson Even though Google is one of the largest companies in the world, they have been known for small public-awareness budgets and a penchant for guerrilla marketing campaigns. Google’s Gmail was first launched in 2004. Despite the size of its market today, the beginnings of the enormous email service were quite humble. They were, in fact, crudely inconspicuous. Admission to use the new Gmail service was only […]
I had the opportunity to do a guest podcast for Matt McWilliams. Matt blogs about business and family leadership, business strategy, and personal development. I spoke on the secret to creating Relational Movement in your life, ideas and business. Guest Podcast : http://www.mattmcwilliams.com/interview-with-brian-church-author-of-relationship-momentum/
I had the privilege of doing a podcast with EntrepreneurOnFire.com. I discussed the art and science of Relationship Momentum for todays entrepreneurs. EOFire is all about Inspiring Millions. Their goal is to help you find the inspiration you’re looking for to launch into your own entrepreneurial journey. It is a daily business podcast which features interviews with entrepreneurs like Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Tim Ferriss and hundreds more. John Lee Dumas interviews today’s most inspiring & successful Entrepreneurs 7-days a week. The guests share their failures, “AHA” moments, & vision for the future inspiring millions to take their own […]
I wanted to share a recent guest blog I was honored to publish for Josh at Quieted Waters.
Josh asked me to share my thoughts on the importance of finding a true north in any endeavor in your life.
— Ivan Pavlov
Whenever you embark on a journey, there are two things you need to determine. You need to figure out precisely where you are, and then its relevance to your final destination.
Navigators call it True North. Those two little pieces of data become the context of your entire adventure. When I talk about pinpointing your locations, I am speaking metaphorically. Where are you in the creative process? Whether you are starting a company, writing a song or launching a new product, one must plan for the journey. Without a place of origin and a clear picture of success, where you actually wind up is often a matter of random chance.
What Is True North For Your Initiative?
The main idea here is that you must acquire a True North or what you have determined to be the proverbial “promised land” for your initiative. An objective that is along the path to success should always be measured in its relation to the prize!
I could not imagine creating a plan or deriving a strategy without first knowing where I was. That requires an honest evaluation of the assets or liabilities I have at my disposal. Only then do I develop a plan for where I want to go. Everything else I do from that point onward should be in reference to that inventory and my picture of success. Elements of that inventory may change from decade to decade, year to year, or even quarter to quarter.
Although your business will grow and evolve, your destination rarely changes. Think about that picture often — so often that you are able to communicate and even illustrate it for others.
Just The Beginning
Ideas don’t stop with success. In fact, success enables you to be more creative than ever because the ideas are easier to fund. The important part of building upon proven ideas is that you do not allow your picture of success to change without serious contemplation and self-evaluation. Many successful people and products have lost their bearing and damage the picture by carelessly building on the foundation of previous success. New Coke anyone?
Ask yourself this question: How consistent is this new idea with the overall picture and general direction of my life and career? If it advances the direction and intensifies the picture, I then establish what I consider to be the milestones and timelines required for the journey. I then regularly reflect on my vision to make sure that I am moving in step with True North (my picture of success).
Paint Your Portrait
Many people experience only relative success as opposed to reaching their dreams because they never had a true picture of what they were after. They did not visualize it, right it down, and in turn, help others to see it as well.
Life will occasionally present a once-in-a-lifetime opportunity. In the creative world, it is hard to know how many opportunities or flashes of brilliance will actually present themselves, but in those critical moments, you cannot afford to miscalculate by using the wrong set of metrics or by not knowing your definition of success, your True North.
5 Offline Best Practices to Integrate with Your Social Media Strategy There are many things that offline marketers can learn from those who market online through social media. Conversely there are many things that online marketers can learn from their offline brothers and sisters. After all, the hand shake and the face to face relationship is where marketing and the notion of productive dialog and content came from. Here are 5 ways to integrate offline “Best Practices” with your social media strategy. 1) Concentrate on Building Trust through Value There are three kinds of reality — yours, mine, and actual. […]