Henry Ford once said, “No man built a reputation on what he said he was going to do.”
A great many success books and seminars promote a secret to success based on big dreams, expensive clothes, and aggressive promotion. In short, if you want to be a success, just act like you already are. If you do this consistently, that is what you will become. There are a lot of variations of this supposed formula for success, but it boils down to: “Think as if you are successful. Make others think you are successful. Then you will become successful”.
The way we think about ourselves and our businesses does indeed contribute to our success. However, success formulas based on appearance rather than substance are formulas for building hot air balloons. They produce public personas with large Volume but little Mass — big vision and profile, but without substantial Equity.
Remember this: The Mass of your combined Equities (Brand/Value/Ambassador) equals the weight needed in your Relationship Momentum formula.
How many ideas have you had…..have you heard that have been hot air balloons?
As General George Patton eloquently said, “Walk softly and carry an armored tank division.”