The Prefrontal Cortex
The part of our brain known as the prefrontal cortex controls the executive functions — decision-making, futuristic thought, vision casting, working toward a defined goal and the orchestration of actions in accordance with internal goals. In other words, it is the part of our brain that does the heavy lifting when it comes to producing a purpose, pursuing goals, and turning a vision for the future into a present reality.
Like most muscles in the human body, if you do not exercise that specific part of the anatomy, it will atrophy. In this case, if you don’t exercise your “vision muscles,” you will lose the ability to dream big, as well as the ability to push those dreams into reality.
People also lose the ability to dream big because they have allowed it to be conditioned out of them. How can an elephant in captivity be tied to a small stake in the ground when it has the power and size to crush a small car? The animal’s will and ability to think bigger than its surroundings has all but disappeared. Why do many prisoners who have been behind bars for years fear getting out? Why do many people from lower income neighborhoods fail to ever enlarge their territory and capacity? The prefrontal cortex is in atrophy. The challenge here is to have the audacity to think bigger than you see yourself and to realize that you can do almost anything if you are willing to dream big, derive strategy, and then add Mass to your Brand, your Value Proposition, and your Embassy of Ambassadors.
Are you dreaming big?
Have you written the dream down?
Would you care to share it with us?