5 Offline Best Practices to Integrate with Your Social Media Strategy There are many things that offline marketers can learn from those who market online through social media. Conversely there are many things that online marketers can learn from their offline brothers and sisters. After all, the hand shake and the face to face relationship is where marketing and the notion of productive dialog and content came from. Here are 5 ways to integrate offline “Best Practices” with your social media strategy. 1) Concentrate on Building Trust through Value There are three kinds of reality — yours, mine, and actual. […]
Scalping Donuts!
The “Cronut” Craze A Relationship Momentum Story I spend a good amount of time in New York City and I have the opportunity to see Relationship Momentum at work every minute of every day in this great city. To remind everyone, Relationship Momentum is the accumulation of Mass (Brand-Value-Ambassador Equities) multiplied by Velocity (Movement in a consistent and strategic direction.) The concept of Relationship Momentum is represented by the equation: Rm=E3Vs Relationship Momentum is the quantity and quality of the relationships that move your ideas and ideals. I saw this concept personified like never before this morning in Manhattan. I […]
Burn The Ships!
“If you see the President, tell him from me that whatever happens there will be no turning back.” — Ulysses S. Grant The year was 1519 when Hernán Cortez set sail for the New World. His strategic objective was the conquest of Mexico. The Aztec were a great nation with vast stores of gold and silver, an incalculable prize for King Charles I of Spain. Though I do not agree with what he had set out to do (not all strategic objectives are noble), I do, marvel at how such a small army could defeat a vast empire that had […]