Everyone met someone new today. When you first meet, whether you stopped to acknowledge this phenomena or not, there was a happening. There was an incubation of the fabric of a Relationship. The exchange, the rhetoric, the dress, the smells, the tone and even the value is weighed cerebrally or subconsciously. There was an Experience.
Everyone in this room has consumed something today. Coffee, a Hotel Room, Bottled Water, Clothing, Gas, Food, something. What you purchased provided an Experience. It could have been so minute that you did not notice. It could have been so impactful that you are still thinking about it.
I want you to stop for a second, close your eyes, how are you feeling right now? There is a high probability that your Experiences this day are having a direct effect on your current Emotions, Feelings and State of Mind.
My purpose for you is to realize that your success hinges primarily on your ability to create and sustain Relationship Momentum. The secret to Relationship Momentum is the (Experience) that you are committed to create for others through your Brand, Value Proposition and the Ambassadors who carry your story.
I believe that there are Irrefutable Laws in Life….
Irrefutable Laws of:
There are also Irrefutable Laws of the Experience:
1) People buy an Experience
2) People follow an Experience
3) People are attracted to an Experience
4) People are repelled by an Experience
5) People LOVE to share their Experience with Others
Laura Lake at About.com shares with us that it is 6 times more costly to sell something to a new prospect than to a current client or customer.
Deborah Brown recently shared that 55% of consumers recommend a company or product due to the customer Experience.
79% of consumers who had a bad experience told others about it.
The Big Question: “What Kind of Experience are you committed to creating for others?”
Your Business, Your Life, The Lives of those who interact with you are also driven by an Experience. What Experience do they encounter with you? Your product? Your company?
If you begin living life, running your business or advancing your career with a commitment to further concentration on the Experience – you, your product, your company are creating for others, I promise your life will change!