“You can often measure a person by the size of his dream.”
— Robert H. Schuller
Perhaps the easiest concept in these pages to understand is the relationship between Mass and speed to Momentum. What is more imposing, a loaded dump truck speeding down a hill or a wheel barrel? Think of it in terms of impact. What is the hardest thing to stop? What will burst through almost any kind of road block? What is going to cause the biggest dent? The energy and degree of Motion of the dump truck is measured by its Mass and speed.
The energy and Motion behind your dreams can be measured in a similar way. How weighty are they, and how fast are they moving? I took a look back to 2012 at a series of events in the Middle East that have come to be known as “The Arab Spring.” We saw the Mass (or the masses) of people, the speed with which ideas and ideals were spread, and the intensity of those ideas fueled by generations of oppression. Good or bad, the energy created an unstoppable movement. Compare that to a lone voice crying out in the wilderness. Size and speed really do matter.
Whether you are trying to kick start a revolution or launch a small project within a small company, the weightiness of your ideas and the force with which you can bring them to bear on your objective will determine the impact you have on the nation or on the company. In other words, the dent you make with your product, project, or purpose has everything to do with the movement of your dream and the substance (size) of your ideas.
Plenty of people have great ideas about how to change the world or how to advance their careers, but the ideas never go anywhere. They don’t spread by word of mouth or by marketing campaigns. Sometimes it is because those ideas or proposals are not effectively communicated, or they may be too complex for people to understand. That is to say, there is no contagion and no speed of movement because the ideas are not packaged in a way that is easily transferable. Their idea is stationary and stagnant.
Empty dump trucks are large and have great capacity, but when they are parked and empty, there is no Momentum. In fact, no matter how weighty the idea they carry, without movement, there is no energy; there can be no dent. It’s when they are loaded and moving that they carry tremendous Momentum.
In the context of our study, Mass (size) is illustrated through relational magnitude. Imagine a large truck with three containers, which represent three elements of your idea that give it weight and substance. These three accumulations are what I call the Three Equities, which are the strength of your Brand, the perceived Value of your product, project, or purpose, along with the effectiveness of your Ambassadors.
Let’s be honest. Some ideas don’t gain any Momentum because of their substance. They are simply just unworkable or ineffective. They don’t get traction with people and don’t gain any Momentum because they are not based on felt needs.
Do you have weight behind your ideas?
If so, what kind?
Are you pushing, pulling or do you feel the wind of others?
I dare you to declare war on small thinking!